Walking through the supermarket over the last few years can leave you with the impression that the world is shrinking. First it was the just under a half gallon ice cream tubs, tuna cans that just didn't look quite right, 4lb. bags of sugar rather than 5, an obviously smaller Cadbury Cream Egg (they thought they could fool me, but I knew as soon as I picked one up this last Easter season) and now this...
Then I found that if I squeezed it, it just crumbled under very little pressure.
I was actually able to break pieces off with my hands.
I am going to buy the large multi-bar pack of Ivory I was buying to make laundry detergent before Fels-naptha became more readily available in my area and compare the two. I am also going to do more research and post an update here to see if this was a fluke or if Ivory really has changed within the last few weeks.